The Digital Platforms Handbook: How to transform any business into a digital platform and thrive in the digital age by Dario Maisto
Requirements: .ePUB reader, 367 KB
Overview: Companies invest massive amounts of money in their digital transformations but then struggle to keep the pace with native digital businesses. In this book we analyze what traditional companies can learn from the success stories of digital companies like Amazon, Google, Facebook, Uber, Airbnb and others that were able to create platform business models around their product and service offerings. Building a digital platform ecosystem in fact means much more than developing an application for smartphones: it is really about reinventing a new platform-based business model leveraging products and services offered by the company as well as the possibilities enabled by the digital revolution. This is a practical book, not an additional book on how things should work, but rather the first book on how things have to work when trying to create a platform business model for companies operating in sectors like manufacturing, insurance, banking, pharma, healthcare and retail. If you are a manager in sales, marketing, innovation, strategy or business development, a student or a consultant, you will find this book full of practical tips for your digital strategy and you will be able to learn from the best examples in the digital platforms’ environment. You will be immediately able to use the knowledge acquired in your internal meetings, job interviews and clients’ engagements. This book does not require any special prerequisites as topics that are specific to the digital platforms’ environment are carefully explained to enable everyone to have a seamless and frictionless reading experience.
Genre: Non-Fiction > Educational
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