The Curious Economics of Luxury Fashion: Millennials, Influencers and a Pandemic by Don Thompson
Requirements: .ePUB, .PDF reader, 3.2 MB
Overview: In The Curious Economics of Luxury Fashion, economist and bestselling author Don Thompson offers insights and fascinating examples in discussing the intriguing and fast-evolving world of luxury fashion. Why does one handbag sells for five times the price of another that looks and feels pretty much the same? How does a luxury label justify a runway show costing many millions of dollars, when most of the outfits paraded will never appear for sale? Why are fall fashions shown on the runway in March, and spring fashions in October?
The book includes stories of the people and workings of luxury fashion, from New York, London, Paris, Milan—and in the rapidly growing markets of China. It includes a chapter on "Death by Amazon and AI", the inroads and existential threat of Amazon to the luxury fashion world as it previously existed.
Genre: Non-Fiction > General
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