The Corporate Social Mind: How Companies Lead Social Change from the Inside Out by Derrick Feldmann (Author), Michael Alberg-Seberich
Requirements: .ePUB reader, 633 KB
Overview: One Voice, United Efforts, and a Social Mindset
The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. It takes a lot more than just a good corporate social responsibility; environmental, social, and governance; or corporate citizenship/philanthropy strategy to support social change. Marketing and communications teams can play a crucial role in enhancing the work a business does to impact society, activating the public and consumers towards social issue action, and changing perceptions, attitudes, and strongly-held beliefs. This book is about bringing together those who work on social issues from both the corporate social responsibility and the marketing and communications sides and showing them how to engage in the kind of work that leads to stronger campaigns, moments, and initiatives that positively change the world.
Genre: Non-Fiction > General
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