Download The Community Manager’s Playbook by Lauren Perkins (.PDF)

The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement by Lauren Perkins
Requirements: PDF Reader, 2.4 mb
Overview: Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts.
Genre: Non-Fiction, General

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