The Choice Factory: 25 Behavioural Biases That Influence What We Buy by Richard Shotton
Requirements: ePUB Reader, 307 KB
Overview: The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
Genre: Non-Fiction > Business & Management
Download Instructions:
http://corneey.com/wCAi02
