The Business of Design: Balancing Creativity and Profitability by Keith Granet
Requirements: ePUB reader | 24 MB
Overview: The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, providing the necessary tools to create and run a thriving business. Keith Granet provides a comprehensive guide to running a design business, drawing on over thirty years of experience helping design professionals turn their passion into profit. Granet explains in detail all aspects of business design, tailored to creative industries, from forming a business plan, to billing, to website design, to learning how to say no to projects. Charts and graphics illuminate each process for a visual audience.
Genre: Non Fiction > General > Graphic Design
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