The Business Developer’s Playbook: Relationship Selling Principles and the DNA of Dialogue Selling by Peter Nixon
Requirements: .ePUB reader, 3.4 MB
Overview: This book is not about selling products – it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles that underpin it. In every sales situation, there is both a seller and a buyer and, at different times, either the buyer or the seller may take the lead. The dance they perform may or may not lead to a deal, but it will leave them knowing a little more about each other’s strengths and weaknesses.
These two dancers are “connected” and follow the same steps – The five steps they follow are to plan, connect, dialogue, record, and follow up. The five steps are the basis of the dialogue process.
Genre: Non-Fiction > General
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