Download The Aging Consumer by Aimee Drolet, et al (.PDF)

The Aging Consumer: Perspectives From Psychology and Economics by Aimee Drolet, Norbert Schwarz, and Carolyn Yoon
Requirements: Any PDF Reader, 4.5 mb
Overview: "First-rate, surprisingly frank, and genuinely entertaining — on a topic that is important now and will only increase in importance in the next decade. It’s been a long time since there has been so enjoyable a book, so deeply entrenched in scientific findings, and it will be a long time until another like it comes along. The book is marvelous!" – Jennifer L. Aaker, Graduate School of Business, Stanford University —
Genre: Economics and finances

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