The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company by Allison Hartsoe (Author), Sarah E. Toms (
Requirements: .ePUB reader, 641 KB
Overview: From the boardroom to the war room, use customer value data to focus expenses and internally align your team.
For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones.
In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time. The interviews and case studies will shine a light on the successes and struggles of consumer-centric leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to:
Pinpoint where your organization is, what you should be thinking about, and how to know when your company has graduated from one stage to the next
Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your time
Align your teams to clear hurdles and create long-term nine and 10-figure gains
Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future
Get ready to join today’s fastest-growing firms as you learn how to connect with and please valuable customers by fitting into their busy lives.
Genre: Non-Fiction > General
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