The 1% Windfall: How Successful Companies Use Price to Profit and Grow by Rafi Mohammed
Requirements: .ePUB reader, 314 KB
Overview: Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.
The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O’Lakes, 58%; and Whirlpool, 35%.
Genre: Non-Fiction > General
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