Summary of Pre-Suasion by Robert Cialdini
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Overview: Pre-Suasion, by Robert Cialdini, describes how the best influencers use a combination of psychological tactics to stack the deck in their favor before making a request. These tactics, which include attention manipulation and priming, make their targets pre-disposed to compliance. In other words, the best influencers use pre-suasion before persuasion.
Pre-Suasion also reviews the “6 weapons of influence” and presents a 7th weapon of persuasion: unity.
Genre: Non-Fiction > General
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