Successful Copywriting in a Week by Robert Ashton
Requirements: .PDF reader, 1.12 MB
Overview: The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know in order to write brilliant copy.
The highly motivational ‘in a week’ structure of the book provides seven straightforward chapters explaining the key points, and in the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
Genre: Non-Fiction > General advertising, marketing, copywriting
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