Successful Analytics 2: Gain Business Insights By Managing Google Analytics by Brian Clifton
Requirements: .ePUB reader, 5.6MB
Overview: This new book from the acclaimed author of Advanced Web Metrics puts you in control of your data showing you how to be successful in your organization.
This book is for you if you are:
•a digital analyst working with Google Analytics and wishing to go to the next level of your career.
•a manager of data who needs a solid understanding of best practice website measurement, the capabilities of Google Analytics, and how to guide your organisation’s digital strategy.
•a student of quantitative marketing (or economics and management) looking to gain a detailed knowledge of what it takes to be successful with Google Analytics.
For all of the above, your ultimate interest is in insights and knowledge, not more data!
Genre: Non-Fiction > General
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