Subscription Marketing By Anne Janzer
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Overview: The marketing playbook for the Subscription Economy, now in its 3rd edition
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses– New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.– An expanded look at the risks and rewards of values-based marketing
Genre: Non-Fiction > General
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