Download Strategic Marketing by Torsten Tomczak, et al (.PDF)

Strategic Marketing: Market-Oriented Corporate and Business Unit Planning by Torsten Tomczak, Sven Reinecke, Alfred Kuss
Requirements: Any PDF Reader, 3.1mb
Overview: This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning process.
Genre: Non-Fiction> Business & Money > Marketing

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