Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business That Sells Itself by Stephen Wershing
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Overview: The #1 way to start getting referrals? STOP ASKINGIn all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don’t get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from acompletely new angle.
“Stop Asking for Referrals” helps you do exactlythat.
Inside, Wershing provides the tools you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. He calls it “the new referral conversation,” and it works.Define your target market with accuracy and precisionCommunicate your value clearly and effectivelyCreate your company’s unique “brand”Harness the natural, normal social interactions of your clients to serve your marketing efforts
You’ll also learn how to use client feedback to benefit your business, create your service package, and bring in new business.
“The way you have been told to attract referralsis based on an assumption that’s wrong,” Wershing writes. “And it is undermining your business and your relationships.”
You will come away with a deep understanding of why and where referrals actually come from, how to tailor your own practice to get people talking about you, and ways todevelop a communication plan to project your reputation.
So stop asking for referrals–and start attractingmore new clients than you ever thought possible.
Genre: Non-Fiction > General > Business > Finance > Investments
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