Social Media Frenzy: Why Time Consuming Facebook, Twitter & Blogging Strategies May NOT Work for Your Business – Consider These Alternative Social Networking Initiatives by J. Steve Miller
Requirements: .ePUB Reader | 110 kb
Overview: How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that in many, or most situations, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples.
Instead of trying to build a following, most would do better following principles such as:
"Go Where People Already Gather, Rather than Trying to Gather a Following Around Yourself"
"Get Others Talking about Your Products, Rather than Talking Directly to Others about Your Products."
Miller gives examples and case studies from marketing his own books and content sites, recommending practical social media strategies that don’t require ongoing commitments or bothering people who don’t want your products.
Genre: Non Fiction Business & Money
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