Download Social Media Explained (2nd Ed) by Mark W. Schaefer (.ePUB)(.AZW3)

Social Media Explained: Untangling the World’s Most Misunderstood Business Trend (Revised & Expanded 2nd Edition) by Mark W. Schaefer
Requirements: .ePUB, .MOBI/.AZW reader, 511 KB
Overview: Creating a social media strategy for your organization may seem overwhelming, but it doesn’t have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world’s most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do."
Genre: Non-Fiction > General > Social Media > Marketing

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The book provides insights into:

► The five foundational strategies behind social media success;
► A six-step path to discovering your social media strategy;
► Battle-tested tips and ideas you can apply today;
► Case studies illustrating social media successes;
► Answers to the biggest questions about measurement, organization and budgeting.

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