Social Media Campaigns: Strategies for Public Relations and Marketing, 2nd Edition by Carolyn Mae Kim
Requirements: .PDF reader, 17 MB
Overview: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:
Genre: Non-Fiction > General
Download Instructions:
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