Download Social Customer Relationship Management by Rainer Alt (.PDF)

Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals) 1st ed. 2020 Edition by Rainer Alt (Author), Olaf Reinhold (Author)
Requirements: .PDF reader, 5 MB
Overview: Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.
Genre: Non-Fiction > Educational

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