Shift!: Harness The Trigger Events That Turn Prospects Into Customers by Craig Elias & Tibor Shanto
Requirements: .ePUB / MOBI Reader, 1.8 MB
Overview: There is a silver bullet in sales it’s called timing – when you get to highly motivated decision makers at EXACTLY the right time: after they experience a ‘Trigger Event’ BUT before they call your competition.
When you have the right timing the sale almost happens by itself – There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale. By luck or sheer numbers you’ve had timing happen before, not it’s time to make it happen again, and again, and again.
Genre: Non-Fiction Business
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