Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling by Scott Channell
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Overview: Do you or your sales team need to schedule a discovery call, sales appointment or demo to advance your sales process with a clone of your very best clients and accounts?
Sell a meeting, and you have a chance to sell a new account.
No meeting? No chance to close a new account.
What people say about the strategies in this book…
– We had set 3022 meetings, 85% of which were with C-level decision-makers
– Grown from three hundred customers to over nine hundred
– Directly contributed to the 5X growth of our organization
“Look Inside” To read the full testimonials.
This guide is about two things.
1. How to earn attention and interactions with top decision makers within accounts that are clones of your best accounts.
2. When you earn that often momentary attention, communicating something substantial, credible and different enough to enable someone who is going to write a big check to conclude you are worth more of their time.
That’s it.
Work a system that allows you to pitch a top dog.
Then don’t screw it up when you do. Have something worthwhile to say.
B2B appointment setting is not rocket science, do a few key things right, avoid the common mistakes that doom your efforts and you are halfway to success before you even made a call or sent an email.
THE BUYERS ARE OUT THERE AND YOU MAY BE THEIR BEST OPTION. BUT if you don’t get their attention or communicate what they must hear to conclude that you are worth some of their valuable time, a competitor will get their check. You were not able to sell the meeting.
Sales scripts: Many companies are sitting on great things to say and not saying them. Learn to create a “pile of words” so that crafting impactful phone scripts, voicemails, Emails and more will flow easily.
Genre: Non-Fiction > General
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