Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You by Seth GodinRequirements: .ePUB reader, 2.7 MBOverview: Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread […]
Poke the Box by Seth GodinRequirements: .ePUB, .PDF, .MOBI/.AZW reader, 1.1 MbOverview: If you’re stuck at the starting line, you don’t need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke. Poke the Box is a manifesto by […]
Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth GodinRequirements: .ePUB, .PDF reader, 1.1 MbOverview: The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial […]
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth GodinRequirements: .ePUB, .PDF, .MOBI/.AZW reader, 1.3 MbOverview: The old saying is wrong—winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less […]
Meatball Sundae by Seth GodinRequirements: .MP3 reader, 133.6 MBOverview: American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who’s winning? Google has broken the world into tiny bits. No one visits a […]