Zag: The #1 Strategy of High-Performance Brands by Marty NeumeierRequirements: .MP3 reader, 45.6 MBOverview: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, […]
The Brand Flip by Marty NeumeierRequirements: .ePUB/.AZW3 reader, 9.2 MB | retail or near-retail azw3 (5.07MB), converted to near-retail epub (4.51MB)Overview: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from […]
The 46 Rules of Genius: An Innovator’s Guide to Creativity by Marty NeumeierRequirements: .ePUB reader, 7 MbOverview: There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic […]
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Revised Edition by Marty NeumeierRequirements: .ePUB reader, 4 MBOverview: THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both […]
Metaskills: Five Talents for the Robotic Age by Marty NeumeierRequirements: .ePUB reader, 2.0 MBOverview: In a sweeping vision for the future of work, Neumeier shows that the massive problems of the 21st century are largely the consequence of a paradigm shift—a shuddering gear-change from the familiar Industrial Age to the unfamiliar “Robotic Age,” an era […]