Download Consumer Behaviour and the Arts by François Colbert (Francois) (.PDF)

Consumer Behaviour and the Arts; A Marketing Perspective by François ColbertRequirements: .PDF reader, 3 MBOverview: Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers […]

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