Download Selling the American People by Lee McGuigan (.ePUB)

Selling the American People: Advertising, Optimization, and the Origins of Adtech by Lee McGuiganRequirements: .ePUB reader, 7 mbOverview: How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features […]

Read More

Download Native American Culture by Kathleen Kuiper (.ePUB)

Native American Culture by Kathleen KuiperRequirements: .ePUB reader, 6,6 MBOverview: Even as contact with European cultures eroded indigenous lifestyles across North America, many Native American groups found ways to preserve the integrity of their communities through the arts, customs, languages, and religious traditions that animate Native American life. While their collective struggles against a common […]

Read More