Download Selling the American People by Lee McGuigan (.ePUB)
Selling the American People: Advertising, Optimization, and the Origins of Adtech by Lee McGuiganRequirements: .ePUB reader, 7 mbOverview: How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features […]