Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable by Kevin Daum, Daniel A. Turner
Requirements: Any PDF Reader, 1.1 MB
Overview: Don’t just get your message out. ROAR it out!
In this captivating parable, you’ll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R as
(R) Recognize the four types of buyers
(O) Observe from the buyer’s perspective, and adapt your message
(A) Acknowledge the buyer’s special wants and needs
(R) Resolve the buyer’s issues
Genre: Non-Fiction » General » Marketing & Sales
Download Instructions:
http://corneey.com/wZ1erz
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