Retail Truths: The Unconventional Wisdom of Retailing by Chip Averwater
Requirements: ePUB, MOBI reader, 1.5 MB
Overview: A compendium of street-smart retailing insights and acumen. 427 lessons taught only on the frontline of retailing. No academic theory just the hard-nosed realities shrewd retailers discover through experience and use to build profitable stores. Retail truths like: Wholesale is the cost of the merchandise, not the cost of the sale. There is no magic close. Profit is not immoral. Expecting to get the sale is half of getting it. They hear what you say, but they do what you pay. A manager is not a referee.
A return policy is a tool, not a rule. Be-backs don t come back. Good management is an attitude, not a technique. He who underestimates his costs gets the sale. A sales presentation is not the place to give a business education. You re not in business if you re not in show business. The last few percentage points are the profit. Merchandise is for sale, not for storage. People like to do business where business is being done. Inventory expands to fill all space. A good salesman makes a bad buyer. Building a brand doesn t make you its owner. A weak competitor is a useful nuisance. Good isn t good enough; only best gets the sale. The measure of a competitor is the price he can get.
Genre: Non-Fiction, Business
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