Download Retail Disruptors by Jan-Benedict Steenkamp (.PDF)

Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by Jan-Benedict Steenkamp
Requirements: .PDF reader, 2.1 MB
Overview: US. Retail Disruptors explores the very real threat that hard discounters pose to traditional retailers and brand manufacturers.

Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Genre: Non-Fiction > General

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