Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser
Requirements: .MP3 reader, 167 MB
Overview: With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a 12-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS.
Genre: Audiobooks > Non-Fiction
Download Instructions:
https://ouo.io/6NevUl
