Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations by Jane Mitchell Eliasof
Requirements: .ePUB, .PDF reader, 8 MB
Overview: The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs.
If you’re part of the leadership team of a historic house museum or historical society, you may have considered rebranding – either renaming your organization or developing a new look – to be more appealing to a younger, more diverse audience or to reflect changes to your mission, interpretation, site, etc.
Using examples from museums of all sizes across the country, this book helps you decide whether to move forward with a rebranding effort and give you a concrete outline to work from.
Genre: Non-Fiction > General
Download Instructions:
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