Real Impact Marketing. Create a 1-Page Marketing Plan with Better Customer Insights (3rd edition) by Stefan Michel,Lisa S. Duke
Requirements: .ePUB reader, 11 MB
Overview: Failing to understand your customers can waste marketing resources and create a useless strategy, leaving your company with lackluster results. And social media content and digital initiatives aren’t enough to create influence or growth.
When done right, marketing has the ability to make a real impact. But it needs the fuel from customer insights, value communication, and strategies powered by consumer behavior. Without them, you’ll build your marketing efforts on shaky ground.
Genre: Non-Fiction > General
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