Download Principles and Practice of Marketing 9th ed. by David Jobber (.PDF)

Principles and Practice of Marketing 9/e by David Jobber, Fiona Ellis-Chadwick
Requirements: .PDF reader, 25 MB
Overview: The ninth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing, provides a contemporary
and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this
authoritative text provides students with a core understanding of the wider context of marketing operations within
companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest
developments, such as trends towards social and ethical marketing and cutting-edge technological change.
Genre: Non-Fiction > General

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