Principles and Practice of Marketing, 10th Edition by David Jobber, Fiona Ellis-Chadwick
Requirements: .ePUB reader, 48 mb
Overview: The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice.
Genre: Non-Fiction > General
Find out
• The role of AI in Fashion Retailing to enhance the customer experience.
• How Dr. Martens have been engaging consumers for more than half a century.
• McDonald’s plan for environmental change.
• How the use of big data is helping Netflix succeed against hot competition.
• Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrity
Key Features
• A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.
• Brand new Hidden Gem boxes that showcase firms that do marketing differently.
• New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.
• New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).
• Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.
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