Download Price Psychology by Richard G. Lewis (.ePUB)

Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing (PsychoProfits) by Richard G. Lewis
Requirements: .ePUB, .PDF reader, 904 KB
Overview: Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing

“The single most significant decision in evaluating a business is pricing power,”

Warren Buffet, CEO Berkshire Hathaway

Want to increase sales?

Using Pricing Strategies and the Psychology of Pricing has been proven to increase sales. That’s why big brands spend millions of dollars to test thousands of price points and pricing tactics. Now, you don’t need to spend your hard-earned cash or precious time testing and researching pricing strategies because the work has been done for you.

This book is a concise, step-by-step, easy-to-understand guide to using Price Psychology to influence consumer behavior. It has no fluff or filler – just essential information, examples, and advice to short-cut your journey to mastering Price Psychology and making better-informed business decisions. This book also offers an introduction to the concepts, theories, and applications of pricing and revenue optimization.
Genre: Non-Fiction > General

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