Download Persuasion and Power by James P. Farwell (.PDF)

Persuasion and Power: The Art of Strategic Communication by James P. Farwell
Requirements: PDF Reader, 3.0 MB
Overview: Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it.

According to James P. Farwell, an expert in communication strategy and cyber war who has advised the U.S. SPECIAL OPERATIONS COMMAND and the Department of Defense, and worked nationally and internationally as a media and political consultant, this book examines how colorful figures in history from Julius Caesar to Winston Churchill, Napoleon to Hugo Chavez, Martin Luther to Barack Obama and Ronald Reagan, have forged communication strategies to influence audiences.
Genre: Politics & Social Sciences > Philosophy > Political

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