Download Perspectives on Branding by Jason I. Miletsky (.PDF)

Perspectives on Branding by Jason I. Miletsky and Genevieve Smith
Requirements: .PDF reader, 1.6 MB
Overview: Who’s the real branding expert: the agency or the brand? Each has a different approach to what brand building’s really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle – a different perspective – and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story.
Genre: Non-Fiction > General

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