People and Products: Consumer Behavior and Product Design by Allan J. Kimmel
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Overview: By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behaviour texts often overlook the application of the subject to product design, testing, and success.
This is the first book to explore this interface in detail, exploring such issues as:
the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of;
design and form and how they facilitate product usage;
technological developments and the ways they have changed how consumers interact with products;
product disposal and sustainability;
emerging and future trends in consumer behaviour and product development and design.
This exciting volume is relevant to anyone interested in marketing, consumer behaviour, product development, technology, engineering, design, and brand management.
Genre: Non Fiction Marketing Research
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