Peace Love Yoga: The Politics of Global Spirituality by Andrea R. Jain
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Overview: Engaging with the growing popular and academic interest in the “spiritual but not religious,” Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. “Personal growth,” “self-care,” and “transformation” are all tropes in the narrative of the spiritual identity Jain is concerned with. This “spirituality” is usually depicted as firmly countercultural: the term “alternative” (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story.
Genre: Non-Fiction > Faith, Beliefs & Philosophy
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