Download Media Planning And Buying by Arpita Menon (.PDF)

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Media Planning And Buying by Arpita Menon
Requirements: .PDF reader, 16 MB
Overview: With the increased media choices, fragmented audiences, technological advancements, rising costs and growing demands of accountability from clients, media business has grown in both complexity and importance. In this rapidly changing media landscape of a culturally diverse country like India, busy marketers and media practitioners need to understand the science and theory behind media planning and buying as well as the art of media–creativity, big ideas and 360 degree or total communication.

Addressing this need, Media Planning and Buying: The Indian Experience lays down sound theoretical foundations of the principles of media planning and buying in theIndian context. Enriched by illustrative case studies, practical ‘how-to-do’ tips and snippets from the history of media, the book serves as a useful guide for media practitioners, students and academics alike.
Genre: Non-Fiction > General

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Download The Florentines: From Dante to Galileo by Paul Strathern (.ePUB)

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The Florentines: From Dante to Galileo by Paul Strathern
Requirements: .ePUB reader, 13 MB
Overview: Between the birth of Dante in 1265 and the death of Galileo in 1642 something happened which completely revolutionized Western civilization. Painting, sculpture and architecture would all visibly change in a striking fashion. Likewise, the thought and self-conception of humanity would take on a completely different aspect. Sciences would be born – or emerge in an entirely new guise.

In this sweeping 400-year history, Paul Strathern reveals how, and why, these new ideas which formed the Renaissance began, and flourished, in the city of Florence. Just as central and northern Germany gave birth to the Reformation, Britain was a driver of the Industrial Revolution and Silicon Valley shaped the digital age, so too, Strathern argues, did Florence play a similarly unique and transformative role in the Renaissance.

While vividly bringing to life the city and a vast cast of characters – including Dante, Botticelli, Machiavelli, Leonardo da Vinci, Michelangelo and Galileo – Strathern shows how these great Florentines forever altered Europe and the Western world.
Genre: Non-Fiction > History

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Download Mutual Funds And Retirement Planning by Sunil K. Parameswaran (.PDF)

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Mutual Funds And Retirement Planning by Sunil K. Parameswaran
Requirements: .PDF reader, 4 MB
Overview: It focuses on the fundamental principles underlying the products and markets. It would be useful for students of finance, and market professionals, in particular those in the BFSI space of information technology
Genre: Non-Fiction > General

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Download The Mammoth Book of Cthulhu by Paula Guran (.ePUB)

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The Mammoth Book of Cthulhu: New Lovecraftian Fiction (2016) by Paula Guran (editor)
Requirements: ePUB reader, 0.5Mb
Overview: This outstanding anthology of original stories – from both established award-winning authors and exciting new voices – collects tales of cosmic horror inspired by Lovecraft from authors who do not merely imitate, but reimagine, re-energize, and renew the best of his concepts in ways relevant to today’s readers, to create fresh new fiction that explores our modern fears and nightmares. From the depths of R’lyeh to the heights of the Mountains of Madness, some of today’s best weird fiction writers traverse terrain created by Lovecraft and create new eldritch geographies to explore . . .
Genre: Fiction > Sci-Fi/Fantasy Horror

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Contents:
Introduction: Who, What, When, Where, Why . . . by Paula Guran
“In Syllables of Elder Seas” by Lisa L. Hannett
“The Peddler’s Tale, or, Isobel’s Revenge” by Caitlín R. Kiernan
“It’s All the Same Road in the End” by Brian Hodge
“Caro in Carno” by Helen Marshall
“The Cthulhu Navy Wife” by Sandra McDonald
“Those Who Watch” by Ruthanna Emrys
“A Clutch” by Laird Barron
“Just Beyond the Trailer Park” by John Shirley
“The Sea Inside” by Amanda Downum
“Outside the House, Watching for the Crows” by John Langan
“Alexandra Lost” by Simon Strantzas
“Falcon-and-Sparrows” by Yoon Ha Lee
“A Shadow of Thine Own Design” by W. H. Pugmire
“Backbite” by Norman Partridge
“In the Ruins of Mohenjo-Daro” by Usman T. Malik
“Legacy of Salt” by Silvia Moreno-Garcia
“I Do Not Count the Hours” by Michael Wehunt
“An Open Letter to Mister Edgar Allan Poe, from a Fervent Admirer” by Michael Shea
“I Dress My Lover in Yellow” by A. C. Wise
“Deep Eden” by Richard Gavin
“The Future Eats Everything” by Don Webb
“I Believe That We Will Win” by Nadia Bulkin
“In the Sacred Cave” by Lois H. Gresh
“Umbilicus” by Damien Angelica Walters
“Variations on Lovecraftian Themes” by Veronica Schanoes

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