Nincompoopery: Why Your Customers Hate You – and How to Fix It by John R. Brandt
Requirements: .PDF reader, 10.7 MB
Overview: Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization—large or small, and regardless of industry—can innovate in ways that delight customers and attract top-level talent.
Nincompoopery—terrible customer service, idiotic business processes, and soul-crushing management practices—surrounds all of us. We lose time, patience, and profits as stuck-in-the-past organizations actively prevent us (and our customers) from getting the value we (and they) deserve.
Can’t anybody change this? CEO and award-winning business writer John R. Brandt says we can. In Nincompoopery: Why Your Customers Hate You—And How to Fix It, he leverages research across thousands of companies to show leaders how to find and kill the corporate stupidity that drives customers crazy. More importantly, he offers concrete examples of how any organization—large or small, and regardless of industry—can innovate in ways that delight customers and attract top-level talent.
Genre: Non-Fiction > General
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