New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development by Mike Weinberg
Requirements: .PDF Reader | 1.4 MB
Overview: Selected by HubSpot as one of Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you’re a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. "New Sales. Simplified." is the answer. You’ll learn how to: – Identify a strategic, finite, workable list of genuine prospects – Draft a compelling, customer-focused "sales story" – Perfect the proactive telephone call to get face-to-face with more prospects – Use email, voicemail, and social media to your advantage – Overcome–even prevent–every buyer’s anti-salesperson reflex – Build rapport, because people buy from people they like and trust – Prepare for and structure a winning sales call – Stop presenting and start dialoguing with buyers – Make time in your calendar for business development activities – And much more Packed with examples and anecdotes, "New Sales. Simplified." balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
Genre: Non Fiction Business
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