Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman (Author, Narrator)
Requirements: .MP3 Player, 64 kbps, Duration: 9 hours 27 minutes, 214 MB
Overview: Popular speaker and consultant Joey Coleman talks to companies all over the country about how to turn a one-time purchase into a lifelong customer.
Coleman’s theory of customer loyalty is that it’s not about getting the sale: It’s about the 100 days after the sale. During that brief window, as quickly as the customer experiences joy, euphoria, and excitement, buyer’s remorse sets in. Twenty to 70 percent of newly acquired customers won’t make another purchase because a company neglected them at the exact moment they needed affirmation.
Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it’s as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques – in-person, email, mail, and video – to cement a long and valuable partnership. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies to increase customer loyalty that listeners can customize based on industry and company size. His methodology has been incorporated by Hyatt Hotels, Zappos, and NASA to huge success.
Genre: Audiobooks > Non-Fiction | Business & Money
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