Download Neuromarketing For Dummies by Stephen J. Genco et al (.PDF)

Neuromarketing For Dummies by Stephen J. Genco , Andrew P. Pohlmann , Peter Steidl
Requirements: PDF Reader, 8mb
Overview: Neuromarketing is a controversial new field where researchers study consumers’ brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage.
Genre: Business & Money › Marketing & Sales

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