My Adventures in Marketing: The Autobiography of Philip Kotler by Philip Kotler
Requirements: .PDF reader, 4.7 MB
Overview: PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book “Marketing Management” is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.
This limited edition book covers: new ideas on marketing science and practice – views on the future of marketing and retailing – views on place marketing, person marketing, idea and cause marketing – encounters with museums, art collectors, and the performing arts – concerns about the growing threats to Capitalism and Democracy – proposals for reducing poverty, corruption and income inequality – international adventures in Italy, Sweden, Japan, India, Indonesia, Thailand, Brazil and Mexico – life in Chicago, Chautauqua and Longboat Key, Fl. – meeting Nancy and their raising wonderful children and grandchildren – adventures at the University of Chicago, M.I.T., Harvard and Northwestern
Genre: Non-Fiction > Biographies & Memoirs
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