Motor Trend Magazine – November 2008
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Overview: Motor Trend is an automobile magazine. It was first published in September 1949, issued by Petersen Publishing Company in Los Angeles, and bearing the tag line The Magazine for a Motoring World. Today it is published by Source Interlink and boasts a paid monthly circulation of over one million readers. One of the earliest and most enduring of the magazine’s creations was its Car of the Year award, given almost continuously since its inception, although the phrase itself would not become entrenched until well into the 50s. (The first winner was the 1949 Cadillac.) The award has gone through several splits and permutations over the years, being called the Golden Wheels Award for a while in the 70s and having given rise to Truck of the Year and Import Car of the Year as well as SUV of the Year. Nevertheless, it is still coveted by manufacturers and is usually covered by the mainstream press as the most important distinction awarded in the American auto industry. The Motor Trend brand has expanded considerably over the years, and today includes radio programs, 17 auto shows, Truck Trend magazine, Motor Trend en Espanol magazine, Motor Trend Korea, Motor Trend China, Motor Trend Indonesia, the 2006 Folio Award winning Motor Trend Classic, and Web sites to complement each print title. The magazine also issues accolades for car care products, and licenses its name out to car-related goods ranging from oil filters, ipod and cellular accessories to sunglasses. In 1999, it produced a coffee table book to celebrate its 50th anniversary. Motor Trend and Hot Rod founder Robert E. Petersen (Petersen died March 23, 2007) was instrumental in establishing the Petersen Automotive Museum, now considered one of Los Angeles’ major tourist attractions.
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