Me: How to Sell Who You Are, What You Do, and Why You Matter to the World by Donald P. Roy, Colby B. Jubenville
Requirements: .ePUB reader, 5.5 MB
Overview: Congratulations! You have been appointed manager of the world’s most important brand. You need not go far to find this brand—you can find it in the mirror. Yes, you are a brand, and no one else has more at stake for your brand’s success than you. Personal branding is an ongoing process; it requires a continuous improvement mindset. However, you have great incentive to embrace personal branding. Intense competition and the ease with which we can connect provide both urgency and opportunity for proactively managing your brand. Consider this book a personal branding instruction manual. We break down the personal branding process to managing the 3Ms of personal branding—Meaning, Makeup, and Message. Me consists of five parts..
Genre: Non-Fiction > General
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