Marketing That Matters: 10 Practices to Profit Your Business and Change the World by Chip Conley, Eric Friedenwald-Fishman
Requirements: PDF Reader, 800 KB
Overview: Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them. Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year at a conference in Las Vegas in which Joie de Vivre beat out competition that included Disney, Cirque de Soleil, and Ian Schrager Hotels. At age 26, Chip Conley started out as a rebel entrepreneur, building one of America’s most successful boutique hotel brands, Joie de Vivre. As the company’s leader for 24 years, Chip was honored as the "Most Innovative CEO in the Bay Area" by the San Francisco Business Times in 2007 and JdV was named the "2nd Best Place to Work in the Bay Area" in 2008. He is the author of three books including the bestseller PEAK: How Great Companies Get Their Mojo from Maslow, where he illustrates how he created an enlightened business model focused on his employees’, customers’, and investors’ highest needs.
Genre: Marketing
Download Instructions:
http://corneey.com/wK95Qk
Mirror:
http://corneey.com/wK95Qx
