Download Marketing Analytics by Rajkumar Venkatesan (.PDF)

Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series) by Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
Requirements: .PDF reader, 5 MB
Overview: The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.
Genre: Non-Fiction > General

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