Download Marketing Across Cultures by Fons Trompenaars et al (.ePUB)+

Marketing Across Cultures by Fons Trompenaars, Peter Woolliams
Requirements: ePUB / MOBI Reader, 3 mb
Overview: The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Genre: Nonfiction, Business

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